Unlock Omni-channel, multi channel and O2O aspects, improve store efficiency, drive sales, optimize inventory levels across stores and products, enhance the effectiveness of marketing campaigns and deliver a better shopping experience


Enhancing every point in the retail value chain

Competitive edge is made and lost in retail on customer intimacy, and operational efficiency. Both online and mobile channels create additional pressure on retailers and staying ahead of the game in this digitalized environment is more difficult than ever before. Retailers need to optimize operations, maximize margins, and target and retain customers all while delivering exceptional customer service. Today’s customer is savvier, better informed and has more expectations than ever before.

 In fact as tastes specialize and data proliferates, today’s customers are increasingly requiring a “segment of one.” Retail and marketers need to respond with real-time pricing and optimized promotions across multiple channels. Kunector has advanced analytical capabilities that can enable efficiency and profitability across all points in the retail value chain. Kunector partners across client stakeholders to enhance different stages of customer lifecycle and deliver business impact by providing the insights that drive business decision making.

The Pain Area

Today’s retail environment is the most competitive it has ever been. Online and mobile channels have created additional pressure on retailers to offer lower prices. Staying relevant in this environment and offering a seamless Omni-channel experience is more difficult than ever before, so now, more than ever, retailers need to find ways to optimize operations, maximize margins, and deliver exceptional customer service. Large scale retailers are using Penser Analytics’ solutions to spear head their Omni-channel and O2O initiatives and there deliver an unrivaled customer experience.

How can we help?

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Our Solutions

Retail & E-Commerce 1

Store Network Optimization

Just as no man is an island, no retail store sits on its own. Other stores, competitors, traffic patterns, population density and more affect the profitability of a retail store location. That’s why it’s critical to consider retail store network optimization when determining: A new retail store location, how many retail stores you can open in an existing market, where you should expand your retail store network, what stores should be closed or consolidated.

Retail & E-Commerce 1

Customer Analysis

Solving almost any sales and marketing challenge starts with knowing who your customer is. Kunector Analytics can help you find out who your best customers are what to they look like, what do they purchase and how much they would be spending in their life time. Customer profiling services from Kunector Analytics creates descriptive segments or groups of your customers based on the purchase pattern as well as their spend and visit patterns.

Retail & E-Commerce 1

Marketing Analysis

Marketing analytics, Internet (or Web) marketing analytics in particular, allow you to monitor campaigns and their respective outcomes, enabling you to spend each dollar as effectively as possible. Our solution enables you to achieve the 4Ps, Placing the right product in the right place, at the right price, at the right point (time).

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Loss Prevention

Leverage exception-based reporting and predictive analytics to monitor, detect, and take action against inventory loss from fraud, employee error, and theft.For retailers, the combined cost associated with shrinkage, theft, and fraud can be substantial. That’s why loss prevention (LP) is a key bottom line issue for all retail organizations.

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Merchandising Analytics

When it comes to running a retail business, one of the most important factors is to make sense of your product range. How much are you selling and where? How much should be in stock at one time? How is your pricing model impacting store sales? How do your products perform at certain times of the year? These questions are integral to your success as a retail organization and make it possible for you to do perhaps the most importance piece in the retail value chain: plan for the future.

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Technology Enhancement

Treat every customer like rock star with delivery of personalized offers to their smartphone. We can connect with various IOT/ beacon solutions to identify a customer and trigger the delivery of personalized offers to their smartphone as they enter the store. On enabling your store employees with our personal shopping assistant solution, they can identify the customer and help them as a ‘nanny’ and cross-sell/up-sell based on our recommendation engine, that is driven both by factual (demographic) and predicted behavior

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Store Operations

To extract the maximum benefit from analytics, we need to empower every one in your organization with analytics. With our solution, you can empower store managers to make better, faster decisions with apps that provide instant access to vital sales, inventory, and store performance data. Visualize store activity and resource usage data in order to take informed product placement decisions, fine-tune store operations, and drive revenue growth.

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E-Commerce Solutions

Our solution is cloud based that empowers you with real-time insights on every e-Commerce process to manage inventory and demand, increase sales and profitability and create a fantastic customer experience. We enable you to create targeted, personalized campaigns to attract, convert, up-sell, cross-sell and reward loyalty. Track the products that are attracting more ‘eye-balls’ and accordingly plan the layout.

Retail & E-Commerce 1

Omni Channel Solution (O2O)

Omni-channel is one of the most discussed (and debated) topics in the retail industry. The proliferation of shopping channels at most retailers has created a need for visibility across the organization that is fundamentally different from the traditional brick-and-mortar business with an e-commerce presence.