Lean Strategies to Achieve Team Synergy and Efficiency -

Using Lean Strategies to Achieve Team Synergy and Efficiency

Companies across a variety of industries have shown an increased interest in learning about and exploring lean strategies for organizational management, which is a philosophical outlook on workflow strategy rather than a practical day-to-day approach. In recent years, companies across a variety of industries have shown an increased interest in learning about and exploring lean strategies for organizational management. Lean is a methodology that appears on the surface a bit nebulous, entrenched in a philosophical Read more…

Should your business invest in Blockchain? -

Should your business invest in Blockchain?

As cryptocurrencies and other blockchain technologies continue to disrupt the world of business finance, entrepreneurs must avoid the temptation of jumping in without fully understanding what this evolving body of technology means for their businesses. Cryptocurrencies are proving to be one of the hottest topics in financial technology in recent memory. The potential behind these digital coins and the technology that fuels them continues to cause excitement around the business world, with many entrepreneurs looking for ways Read more…

Top 4 essential blocks to help your brand's SEO strategy succeed 1

Top 4 essential blocks to help your brand’s SEO strategy succeed

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, Read more…

Enhance the power of your display ads. 2

Enhance the power of your display ads.

Creating a combination of native formats and targeting the audience with Artificial intelligence can become an effective solution for conversions with display ads when combined with search campaigns As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers have grown increasingly fatigued with irrelevant and intrusive banner and popup ads, diminishing ad impact and ROI. So how do you boost the power Read more…

Top 5 branding trends in 2019 -

Top 5 branding trends in 2019

2019 is going to be a great year for brand management. With more than a few trends to keep in mind, the important part is making a focused and concentrated effort to control the process. I guess you came to visit this website because the heading is very engaging. Maybe as you clicked this link, you were expecting some information about creative design topics, stuff about sans-serif logos, pastel colors, or flat design? Sorry, friends. Read more…

Data Strategy -

The importance of data in business.

Successful business leaders have always relied on some form of data to help them make decisions. Data collection used to involve manual methods such as talking with customers face-to-face or taking surveys via phone, mail, or in-person. Whatever the method, most data had to be collected manually for businesses to understand their customers and market better. Because of the financial cost, time, difficulty of execution, and more associated with data collection, many companies operated with Read more…

Can business analytics provide a competitive edge? -

Can business analytics provide a competitive edge?

Business analytics is turning into an aggressive edge for organizations. Once being a “good-to-have”, applying business analytics, particularly its subset predictive business analytics, is currently is now becoming mission-critical. The use of business analytics is a skill that is gaining mainstream value due to the low error rate. There is a requirement to gain insights, foresight and inferences from the treasure chest of raw transactional data (both internal and external) that many organizations now store Read more…